Airbnb entered the Brazilian market prior to the World Cup in 2014. The room and apartment sharing platform has since grown to create over R$1.6B (US$387M) in revenues for local hosts by January 2018. However, most of Airbnb’s customers in Brazil are still locals; tourists have been shy in renting via Airbnb in Brazil.
Brazil received over 6.5 million tourists from around the world in 2017, more than in 2014 or in 2016 during the World Cup and Olympics, respectively. During the World Cup, Airbnb hosted over 87,000 people in Brazil, an inflection point for the company in Brazil.
Brazil has over 180,000 properties registered on Airbnb, of which 71% are full properties, 27% are private rooms, and 2% are shared rooms. According to EXAME, the Brazilian market exhibits a preference for full homes.
Read more in EXAME.