Argentinian digital advertising unicorn Aleph acquired its main competitor, Entravision Global Partners, a division of Entravision Communications Corporation.
The deal is part of Aleph’s plan to expand into additional regions such as Southeast Asia. With the acquisition, Aleph now operates in over 140 countries.
“The acquisition of EGP is an important milestone for Aleph…EGP’s deep roots in key markets in Central America and APAC make this acquisition a perfect complement to our current global network. Now, Aleph is the sole and undisputed global leader in enabling digital marketing in emerging economies,” said Gaston Taratuta, Aleph’s Founder and CEO.
Aleph helps companies advertise on major platforms, connecting their ads with the right audience in emerging markets through strategic partnerships with platforms like X, TikTok, and Google.
Founded in 2005, over 26,000 advertisers use Aleph to reach an audience of 3B people.
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