Brazilian adtech Basemaker raised a $300K round led by DOMO.VC, with participation from Anjos do Brasil and Antler. This investment raises the total amount to over $427K, including earlier funding from Antler.
Basemaker will use the funds to launch tools that help creators close deals faster and grow its network of creators and companies.
“We’ve launched an app that makes it easier for advertisers to rent segmented audiences for their campaigns. With over 3,500 creators available, we’re expanding our base to offer brands even more options. We’re positioning Basemaker as the go-to platform for hiring influencers and making them more accessible to all” said William Vilar, CEO and Co-founder of Basemaker.
Basemaker allows brands to create campaigns with influencers and boost them using the creator’s engaged audience, improving ad targeting. This approach addresses challenges in digital advertising, such as the end of cookies and rising customer acquisition costs
Basemaker allows brands to create campaigns with influencers and boost them using the creator’s engaged audience, directly addressing challenges in digital advertising, such as the end of cookies and rising customer acquisition costs.
Basemaker currently helps over 300 clients boost campaign performance by up to 40% through targeted ads.
Read more on: Startupi.