Brazilian one-stop-shop for “small grocers” Clubbi raised a $12 million Series A round co-led by NFX and ALLVP, and followed by Valor Capital Group, ONEVC, and Better Tomorrow Ventures.
The startup is leading the wave of digitization of B2B relationships in the fast-moving consumer goods industry, bringing technology and innovation to transform the way small grocery stores source their products and operate their stores. Clubbi connects suppliers to neighborhood markets and grocery stores as an online commerce platform. In the platform, retailers can buy everything their stores need in just one place, with competitive prices and 24-hour delivery, improving the lives of neighborhood market owners.
The Series A comes just six months after Clubbi’ Seed round of $4.5 million. The startup reported a growth of more than 25% per month and doubled its customer base, reaching almost 2,500 retailers. This shows the growing demand for B2B solutions aimed at small-and-medium-sized businesses.
Part of the funds will be used to make improvements and to reach more than 15,000 retailers in ten Brazilian cities by the end of 2023. The newly raised capital will also be used to develop a fintech arm for Clubbi to offer financial services, such as credit and payment solutions to small retailers.