LatAm List – Involves, the SaaS retail execution monitoring and intelligence platform, received its first financial investment of $5.3M (R$23.5M) from Bridge One Investments.
The startup is developing technology to reinvent traditional retail management software and improve the delivery process of commercial goods. Through Involves Stage, the retail execution software platform, companies can manage their field team, monitor potential sell-out, and track deliveries in real-time, reducing operating costs and creating a more efficient system.
Involves was founded in 2009 and has since been developing the SaaS software and building a presence across Latin America completely self-funded. The Bridge One Investment is the first public contribution to the company after it experienced a 50% revenue growth in 2019 compared to the previous year.
“Involves is a company that from the start was created and maintained by our own resources for 10 years. Our first financial contribution represents a significant step for us to continue expanding and to consolidate our teams in Mexico and Colombia, as well as driving Involves to be the leading retail execution software in Latin America,” commented Anrdé Krummenauer, CEO and co-founder of Involves.
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