Cross Commerce raises $3M in first investment round

TQ SÃO PAULO 18.11.2021 ECONOMIA / NEGÓCIOS / STARTUP Portraits of João Ricardo Montes Vieira (blue shirt), Eduardo Macedo Leite de Oliveira e Renato Marcelino de Oliveira (red shirt), of Cross Commerce. PHOTO TIAGO QUEIROZ

Cross Commerce, the e-commerce startup that aims to bring global merchants to Brazil has raised $3M in its first investment round led by the firm Canary. Maya Capital, Global Founders Capital (GFC), OneVC and Norte Ventures also participated in the round.

The company was founded in 2021 by entrepreneurs João Ricardo Vieira, Eduardo Macedo and Renato Marcelino. Cross Commerce was born with the goal to integrate international sellers into Brazilian marketplaces, and to reduce the friction that international e-commerce creates. With this platform, sellers only have to provide information about the products and ship orders, while Cross-Commerce takes care of the sales strategy, the optimization of products, assists in customer service and more.

With this funding, the company will invest on improving the platform, and it will open an office in China, given that it is currently helping 50 Chinese merchants to sell their products in Brazil. 

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