Predictive marketing platform Data4Sales raised a $2.3M seed round led by DGF Investimentos. IC Ventures and angel investors Sergio Fogel and Hugo Romay also participated in the round.
The Uruguayan AI-powered platform will use the funds to expand to Brazil and strengthen its presence in the 3 Latin American countries where it currently operates.
“By analyzing customer profiles, buying patterns and predictions generated by AI, companies can gain valuable insights and act on this information in different marketing channels,” said Joaquín Sosa, Co-founder of Data4Sales.
Data4Sales analyzes e-commerce and point-of-sale data, providing better consumer insights to retailers, helping them boost retention and sales.
Data4Sales grew 900% in revenue in 2023 and will seek 300% growth this year. Some of its clients include Sally Beauty, Belcorp, Steve Madden, Columbia, Under Armour, Arcor, Kunstmann, San Roque, TaTa, Grupo Disco and La Polar.
Read more at Forbes Uruguay.