Argentinian e-commerce company Mercado Libre launched Mercado Play, a free streaming platform.
Mercado Play will offer a wide range of content, from movies and documentaries to original productions and online courses.
Mercado Libre customers can access special perks and discounts, free shipping, and loyalty program benefits using Mercado Play.
In its initial launch, Mercado Play will be exclusively available in Argentina, with subsequent expansion plans targeting Brazil, Mexico, Uruguay, Peru, and Ecuador.
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