Mexico City-based Perfekto raised a $1.1 million in pre-seed funding with participation of Goodwater Capital, Alan Rutledge, and Asymmetry Ventures to expand its subscription box of imperfect produce programs across Mexico.
Perfekto is a platform that aims to avoid food waste, where buyers receive “imperfect” fruits and vegetables – but seasonal and fresh – from a subscription box. The startup works with over 70 producers to “rescue” food and delivers it to consumers.
The fresh funding will be used in three areas: improve operations and technology, expand its catalog of products to offer customers more variety and growth in the B2B space.
“We saw an expensive problem that needed urgent solution. We felt like it’s time to do this because no more time should be wasted. We also saw a trend going in the direction of consumers being more responsible.”
Jan Heinvirta, co-founder and CEO of Perfekto told Techcrunch.
Founded by Anahi Sosa and Jan Heinvirta in 2021, the team recently brought on Juan Andrade as the third co-founder and chief supply chain officer.
Perfekto participated in Y Combinator’s summer 2021 batch. In an interview with Techcrunch, Jan Heinvirta, co-founder and CEO, said they grew to over 3,000 active monthly subscribers and reached $1 million in annual run rate.
The startup also announced their recently launched crowdfunding campaign, an opportunity for users to be part of Perfekto as investors with as little as $100.