Brazilian CRM for car dealerships, Syonet, merged with Lead Force, a marketing startup that serves the automotive industry. Following the merger, Syonet started its expansion to Mexico, where it serves clients like Grupo Continental.
“We are adopting a strong and comprehensive strategy, with an intelligent rebranding, the incorporation of Lead Force to assist us in integrating services, and the creation of a new hub in Mexico, which will give us international scale,” said Caio Nascimbeni, Syonet’s CEO.
Syonet offers car dealerships a platform that unifies and automates customer interactions, from pre-sale to post-sale relationships, while Lead Force assesses and creates digital marketing strategies to help dealerships generate and convert leads.
Founded in 2003, Syonet has over 2,500 clients in 7 countries. On the other hand, Lead Force has served over 1,500 clients and generated more than 4M leads. Both companies are part of the search fund Atlante Capital.
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