LatAm List – In partnership with a Brazilian travel app, Voopter, Rappi adds airline tickets to the list of products it offers. This new vertical began operating in June through Rappi’s application under the “Airfare” tab.
Voopter has 2M users per month and offers dozens of deals a day. With this partnership, Voopter estimates a growth of 25% per month.
The alliance is part of Rappi’s plan to become a “superapp” by bringing together a series of services in one single screen, a business strategy modelled after the Chinese messenger WeChat.
One of the selling points of this strategy is that smartphone owners in Latin America and other emerging markets have little phone memory to install multiple applications, so having one application that aggregates different services is an ideal solution to this problem.
The Colombian startup already has payment, manicure, repair, and dog walking services offered on its app. Rappi currently has 6.5M users in seven countries, including Brazil, Mexico, Argentina, Chile, Colombia, Peru, and Uruguay, and completed about 70M orders in the last 12 months.
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