LatAm List – Nubank, a Brazilian digital bank, surpassed 10 million clients within the country. Now Latin America’s biggest fintech, Nubank has changed its application procedure and broken new ground in the industry.
Vitor Olivier, VP of Consumers at Nubank, has confirmed that users will no longer need to wait up to 90 days to join the bank. While credit card analysis still requires a wait, gaining access to the platform will be an instantaneous process.
A recent survey reported by Valor Investe and conducted by Google shows that Nubank has surpassed Brazil’s traditional bank, Itaú, in Google searches throughout the first quarter of 2019.
“This is the first time that a fintech has become the most searched-for brand in Google regarding the category of financial products, and the fact that this happened first with credit cards shows that Brazilian consumers are eager for innovative experiences and offers,” said Gustavo Souza, Head of Sales for the financial sector at Google Brasil.
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