Investment

Grupo Réditos to invest $5M in innovation in Colombia

LatAm ListGrupo Réditos is a Medellin-based conglomerate of companies that will invest $5M to promote the digital transformation and innovation of its product and service portfolios.

The conglomerate was recognized by the Asociación Nacional de Empresarios de Colombia (ANDI) as one of the 30 most innovative companies in Colombia.

“Today the organization is an example of innovation, open to change and in constant evolution to face the challenges that the market dynamics present. Grupo Réditos has been working on transforming traditional business models to digital businesses which contributes to transparency and sustainability in businesses,” said Oscar Pérez Agudelo, Grupo Réditos CEO.

The companies in the Grupo network have improved their customer service through new technologies such as augmented reality and virtual reality, making these experiences more accessible to excluded sectors of society.

Read more on Portafolio.

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