According to the Mobile Ecosystem Forum, the Mexican mobile market is the second-largest in LatAm after Brazil, where Adjust has been operating since 2016. Data from the company also states that LatAm is the second fastest-growing mobile market in the world after Asia Pacific.
“Mobile penetration in Mexico is poised to grow exponentially over the next few years, presenting attractive opportunities to invest in the market and help app marketers there unify and safeguard their advertising efforts,” said Christian Henschel, co-founder and CEO of Adjust.
“With its burgeoning tech scene, Mexico City was a natural fit for us to build on our success in São Paulo and use the funding we received this year to foster global expansion.”
Abril Bautista, Adjust’s Sales Director LatAm, plays a crucial role in growing the company throughout the Mexican, Colombian, Chilean and Central American markets.
“As a Mexican mobile marketing industry leader, I am excited to help Adjust grow along with and train the market in Mexico,” said Bautista. “We have incredibly talented sales, account management, and client success teams who are eager to help our clients succeed by offering personalized support and ongoing education in their native language.”
Adjust currently operates from 16 international offices and has over 400 employees. Some of Adjust’s clients include Dafiti and Itaú.
Read more on this press release.