“At IRSA, we are committed to investing in the future of retail and real estate, and we believe that Shefa will lead us to be pioneers in both industries,” said Shefa’s CEO, Ben Elsztain.
Shefa will invest in retailtech and proptech startups with a strong focus on customer service. In addition, the firm will provide access to IRSA’s network and infrastructure in search of synergies that would help IRSA improve its operational efficiency and reduce costs.
IRSA is the largest real estate development company in Argentina. The company has 14 shopping centers, six office buildings, and a client base of +100M clients, including 2M users of its app, ¡Appa!.
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