Betterez signs deal with Grupo Senda to expand into Latin American market

LatAm List – Betterez is a Toronto-based ticketing startup that improves omnichannel ticketing and reservations for ground transportation, especially buses. Through a partnership with one of Latin America’s largest bus companies, Grupo Senda, Betterez will expand into the Mexican market to support better ticketing services.

Grupo Senda operates almost 800 routes across Mexico and carries more than 75 million passengers each year. As these passengers begin to purchase tickets online more frequently, Betterez will help Grupo Senda go digital and improve customer experience.

Tal Shalit, Founder & CEO of Betterez, said: “We are in an important growth phase and expanding into the Latin American market is very exciting for us. Our platform was built for automation and scalability which is tremendously beneficial to large companies globally. We’re proud to help Grupo Senda drive digital innovation in the market.”

The program will launch in September 2019.

Read more in the press release on

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