LatAm List – BePretty, a Santiago-based online guide that enables women to search, discover, and book beauty appointments created a strategic alliance with German chemical and consumer goods company Henkel to prepare for global expansion.
The beautytech startup was founded in 2015 and initiated operations with $2.2M in funding. BePretty currently has over 2,300 clients and offers more than 40,000 treatments in four different countries in Latin America. The platform helps clients boost their sales by up to 40%.
Angel investors Alejandra Pérez Fabres, Tina Christa Rosenfeld, Stacy Steimel, and Antonia Rojas Eing were key to BePretty’s growth and supported the startup with financing as well as providing access to their networks of mentors and consultants.
In 2019, the startup managed 1.8M reservations and handled close to $18M in all of its locations.
According to CEO Álvaro Noain, 2020 is BePretty’s year. In the past, the startup raised $6.6M from Antai VB, Cabiedes & Partners, and ChileGlobal Angels. This year, they expect to raise $5.5M for their expansion into Brazil in the second semester of 2020.
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