LatAm List – Sprinklr, a New York-based social media management platform, recently announced its expansion into Mexico and Central America. The company is building a team in Mexico City to help support clients with headquarters or departments in the region including L’Oreal, MetLife, BAC Credomatic, and the Tecnológico de Monterrey.
With Mexicans being the 4th biggest users of social media channels in the world, the Mexican market presents a huge growth opportunity for the company.
The platform also opened its first office in Chicago to provide better services to its Midwest clients.
“Hiring in Mexico City and opening an office in Chicago is a logical step to bring us closer to our clients in crucial regions,” said Ragy Thomas, CEO and Founder at Sprinklr.
He added, “Customer experience management (CXM) is the single most strategic investment for the modern enterprise. We’re committed to scaling our operations to address demands for CXM, giving brands a single platform to manage every customer-facing function – with products for marketing, advertising, research, care, and engagement. Brands can rely on Sprinklr to give them a unified view of their interactions with customers around the world.”
A key component to Sprinklr’s expansion in the region is its new strategic alliance with CX Team, a Mexico-based consulting firm that specializes in customer experience management.
“CX Team is focused on creating a roadmap for companies that want to build a customer-centered business. By partnering with Sprinklr, we’re able to take a brand’s customer experience roadmap from vision to reality,” said Gabriel Braun, CEO and Co-Founder at CX Team. “Our combined expertise will help companies quickly implement Sprinklr so they can deliver a seamless experience to every one of their customers across any channel — at scale”.
Read more on Sprinklr’s press release.