Datagran combines machine learning with human creativity to build a more automated marketing process. The Colombian startup, which was founded just a year ago, already has 2,200 clients worldwide, 70% of which are in the US. Their most recent investment was led by York International, with participation from several other international investors.
Datagran has now raised a total of US$3.6M from investors such as Wayra, Quake Capital, and several angel investors who invested in Uber, Hootsuite, and Airbnb. The marketing company has already worked with clients such as ABinbev, Subway, Enel, Falabella Seguros, and Grupo Bolívar.
Says Datagran CEO Carlos Méndez:
“Our goal with Datagran is to support human capacity (not replace it) to create a larger impact on society.”
While Datagran did not announce what the investment would be used for, it will likely go to helping the company achieve its 2018 goals, namely, reaching US$2.5M in transactions and growing by 20% per month.
Read more in PulsoSocial.