LatAm List – DogHero, a Brazilian pet walking and hosting platform, recently received a $7M investment from US pet-hosting market leader, Rover, and Mexican fund, IGNIA. The investment marks the platform’s expansion throughout Latin America.
“30% of the round will be used for technological improvements, 20% will be used to grow our community, 30% will be used for marketing, and the remaining 20% will be used to implement a new dog walking service for dogs in Mexico and Argentina,” said Eduardo Baer, DogHero’s co-founder.
“We invested because the team led by Eduardo is very professional. The second reason is that the company’s results are excellent. The third is the size of the opportunity: in Latin America the market made up of more than 100 million dogs is practically unattended. And investing with Rover was another relevant element because they’re experts in this,” says Álvaro Rodríguez Arregui, Ignia’s co-founder and partner.
Rover is a major player in the pet-sitting industry, which adds value to DogHero’s brand and pushes it to consolidate itself by following the steps of an already established company.
DogHero currently has more than 800,000 registered dogs, and operates in the US, Canada, United Kingdom, France, Germany, Italy, Sweden, Norway, Spain, and the Netherlands. Up until now, DogHero has raised four rounds of investment totalling more than $12M. Among its investors are Global Founders Capital, Monashees, and Kaszek Ventures.
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