Brazilian loyalty startup CRMBonus raised $78M in a Series B round led by BOND, in its first investment in Brazil. Valor Capital, Softbank, Riverwood, and Igah Ventures also participated in the round. As part of the deal, BOND’s General Partner Daegwon Chae will join CRMBonus’s board.
CRMBonus is an B2B AI-powered platform that helps companies attract, retain, and engage with customers through a variety of solutions like giftback, which enables companies to offer rewards to their customers after a purchase.
CRMBonus will use the funds to grow the team, acquire new customers, and enhance CRMBonus’s new products, Vale Bônus and CRM Ads. With Vale Bônus, customers can pay part of a purchase with tokens, while CRM Ads enables companies to provide customers with tailored ads from collaborating companies.
“We wanted to strengthen our cash reserves to keep a pipeline open for new opportunities and to be able to invest in the two new avenues of growth we are creating,” said Alexandre Zolko, CRMBonus’s Co-Founder and CEO.
Founded in 2018, CRMBonus generated $22.4M in revenue last year and expects to double this figure in 2024.
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