Brazilian marketplace for holistic therapy and self-care services AuraPura raised a $550K pre-seed round from undisclosed angel investors.
AuraPura will use the funds to develop its product.
“The first step is to use these resources to prove our business model and create an MVP. We want to be a one-stop place to connect users with specialists in these areas [holistic therapy services], and no app in Brazil offers this solution [a one-stop shop for holistic therapy services]. People end up searching for these therapists on Google or Instagram. This market has existed in Brazil for a long time but needs to undergo a digital transformation,” said Estrella Ouyang, AuraPura’s Co-Founder.
Founded in 2023, AuraPura aims to provide services related to self-care, including appointments with holistic wellness professionals, live group sessions with specialists and content related to tarot, horoscope, and astrological charts.
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