Integrity Holding, a Bogota-based financial group, acquired Alaga, a fintech based in Cali.
With this acquisition, Integrity will enable Alaga to operate as an autonomous brand, providing capital and regulatory support that will allow the fintech to scale its analytics-driven lending model and reach more businesses.
Launched in 2022 by Assenda Inversiones, the investment arm of Grupo Carvajal, Alaga provides fully digital working-capital loans to micro, small, and medium-sized enterprises (MSMEs) in Colombia. The platform emphasizes speed, full traceability, and paper-free onboarding.
Founded in 2019 and controlled by Pronus and Tommat, Integrity is assembling a tech-first ecosystem of specialized credit vehicles to expand formal financing for Colombian enterprises. The Alaga acquisition adds a digital origination engine to that strategy.
Read more on: Portafolio
