Argentine fintech startup UIN raised a $2M seed round led by EWA Capital, with participation from Driven VC, Brazilian Venture Capital, ADN, GAIN, New Ventures, AngelHub, Ferter, LAN Accelerator, and entrepreneur Santiago Siri.
Founded by Facundo Corsi and Manuel Heredia, UIN develops behavioral infrastructure for banks, digital wallets, fintechs, retailers, and telecom companies. Its Behavior OS platform connects to existing apps through APIs and uses transaction data and AI to help companies improve user engagement and retention.
The platform allows companies create personalized missions, challenges, streaks, and incentives to reactivate dormant users, increase transaction frequency, promote new features, and reduce churn.
UIN will use the funding to expand its sales and technology teams, improve its product, and grow across Latin America.
UIN has a 12 person team in Buenos Aires and operates in Argentina, Mexico, Peru, and Ecuador. Corsi previously founded digital wallet n1u, which reached nearly 2 million users in Argentina, where Heredia served as CTO.
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