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ActiveCampaign acquires Mexican WhatsApp automation startup Hilos

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ActiveCampaign acquired Mexican WhatsApp automation platform Hilos for an undisclosed amount.

Hilos helps businesses automate one-on-one messaging on WhatsApp with no-code tools, cross-channel tracking, and personalized workflows at scale.

ActiveCampaign is a US-based marketing automation platform used by 180K businesses to manage email, social media, CRM, and messaging campaigns.

ActiveCampaign will integrate Hilos’s technology into its platform in the coming months to support native WhatsApp automations.

“We founded Hilos to help businesses connect with customers instantly, using messaging that resonates from the first interaction. As part of ActiveCampaign, we’re bringing together automation, scale, and personalization in a single platform,” said Florian Raetzer, co-founder and CEO of Hilos.

Founded in 2021, Hilos was a part of Y Combinator‘s Summer 2021 batch, and its clients include Kontempo, Sofía, and Kredi.

Read more on PR Newswire.

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Araceli is a marketer and has been a volunteer and organizer of Hackathons, Startup Weekends, and H/F Community. She's currently PR Manager at Magma Partners, where she helps startups to develop communication strategies in the United States and Latin America.

Hellen is a content writer with over 5 years of experience writing about startups and venture capital. Having held several different titles throughout her career, she stays true to form as a marketer by believing LinkedIn descriptors matter less than the jobs to be done.

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