Arado, a digital marketplace that connects SMB food producers directly with retailers and restaurants, secured a $12M Series A round led by Acre Venture Partners. Syngenta Group Ventures, Globo Ventures, Valor Capital, MAYA Capital, and SP Ventures also participated in the round.
The company will use the funds to develop management tools for its hyper-fragmented chain of small rural producers to overcome core operation issues such as: demand, supply, forecasting, and accurate inventory management.
“Our main focus is to ensure the freshness, quality and traceability of our products, while maintaining delivery convenience for all customers.” said José Miguel Noblecilla, CTO and co-founder of Arado.
The company recently announced the acquisition of Pin.go, a startup specializing in delivery of groceries to restaurants.
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