Bianca raises $500K pre-seed round

Bianca, an AI-powered commercial intelligence platform for consumer goods companies, raised an oversubscribed $500K pre-seed round led by Magma Partners and Matterscale Ventures, with participation from two angel investors from Kellogg.

“CPG companies have been underserved by software for decades, with enormous commercial complexity, almost no real-time visibility into what’s actually happening in the market. Bianca’s team has built from within this industry. They understand the problem in a way that outside founders can’t, and the early traction with marquee customers reflects that,” said Pedro Pablo del Campo, Partner at Magma Partners.

Founded by Nicolás Casaux, Nicolás de León, and Ramiro Godfrid, Bianca combines data from ERP systems, distributors, market research providers, and other sources into a single platform. Its AI identifies commercial risks and opportunities and delivers insights through web and mobile applications, helping sales teams make faster decisions without manual reporting.

“Before founding Bianca, I led Coca-Cola’s largest digital venture across Asia and Africa and watched firsthand how even the world’s best-resourced brands struggled to turn their own data into decisions,” said Nicolás Casaux, CEO and cofounder of Bianca. “We built Bianca so that every consumer goods company, not just those with hundreds of data analysts, can operate with that level of intelligence. This round accelerates our ability to bring that vision to more companies across the Americas.”

Bianca will use the funding to expand in the United States and Mexico and further develop its AI platform.

Bianca operates in four countries and serves several of the largest consumer goods companies in the Americas. Its customers have achieved an average 14% increase in sales and an 8% improvement in point-of-sale activation.