Brazilian marketing startup BrandLovrs raised $6.6M in a round led by Kaszek. Canary also participated in the round.
BrandLovrs is a platform that uses machine learning to match companies with creators and helps both to create and manage campaigns, handling everything from contracts to campaign metrics.
The marketing startup will use the funds to enhance the algorithm and to develop new financial services, such as facilitating billing of creators’ followers and offering credit to creators using accounts receivables.
“It’s an investment in a startup with enormous growth potential (…). We’re talking about the second most social media-consuming country in the world, where almost half of users say that a creator has the power to influence a purchase decision,” said Mariana Donangelo, Partner at Kaszek.
Founded in 2022, BrandLovrs has over 150,000 creators using the platform.
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