Brazilian brokerage XP launches investment social network

LatAm List – Members of the XP Group launched the app Leadr, a social networking app aimed at democratizing access to financial investment ideas, advice and content in Brazil. Leadr is free to register and available to anyone with an iPhone or Android.

“Our goal is to build a social network that is a benchmark for all people seeking qualified investment and financial market information,” said Murilo Gomes, Leadr’s CEO to Exame.

With 60,000 downloads and 46,000 active users, this startup is already accelerating Brazil’s investment culture. The number of people entering the market and making better investment decisions is improving; Gomes is expecting to reach 300,000 downloads by the time the first quarter of the launch period is over.

Read more on Exame.


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