Uncover, a B2B SaaS platform streamlining media investment for advertisers, raised $7.5M in a seed round led by ABSeed with participation from Marcelo Lacerda, CIO of Fbiz.
With this funding, Uncover plans to expand its team in product development, sales, and growth to increase its market share in the B2B Marketing Mix Modelling SaaS market. Uncover currently has ten clients, including Santander, TikTok, Burger King, Nubank, and Globo.
“We have sustained a rapid yet quality growth. Our client and staff churn rates remain at zero. We’ve grown 4x two consecutive years. Our average ticket size increased by 50%, and our operational margin improved by 20%. ” says Daniel Guinezi, CEO and co-founder of Uncover.
Founded in 2020, Uncover automates marketing data integration and deploys AI models that enable ROI analysis, media optimization, and forecasting in high frequency.
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