Brazil’s RD Station raises $50M from Riverwood Capital

LatAm List – A Brazilian digital marketing startup, RD station, raised $50M in a Series D led by Riverwood Capital, bringing its total raised to $90M. TPG Growth, DGF Investimentos, RedPoint Eventures, Astella Investimentos, and Endeavor Catalyst also participated in this round.

The startup focuses on SMEs in emerging markets, and claims that this round is the largest raised by a Latin American company in the SaaS industry. 

CEO and co-founder Eric Santos explains,

“Most SaaS companies in the world ignore the SMEs, especially in emerging markets, due to difficulties with economics.” 

The company plans to use the funding for its expansion in Colombia and Mexico, as well as in R&D to improve its product.

Joaquim Lima, the Sao Paulo-based managing director of Riverwood Capital, said his firm believes RD Station “has enormous growth potential” both in Brazil and globally.

RD Station has more than 700 employees and 13K customers in 20 countries, with headquarters in Florianopolis, Brazil.

Read more on Crunchbase.

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