Nequi, the digital subsidiary of Bancolombia, launched “Segurísimo”, a customizable policy where each insured individual may choose up to two insurances in their name.
“We continue working on our offering with features that go beyond saving accounts to make people’s lives easier; with this, we will democratize user access to voluntary insurance,” said María del Pilar Correa Hoyos, Chief Product Officer of Nequi.
Nequi currently has 16 million users who can purchase Segurísimo through the Nequi App. The insurance lasts six months and is paid in a single semi-annual installment, covering the insured and a beneficiary of their choice without the need for it to be a family member.
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