Colombian startup Leal raises $5M pre-Series B

Leal logo color

Leal, a retail tech platform for customer engagement in Latin America, raised $5M in pre-Series B funding. The round was co-led by LEAP Global Partners and Rakuten Capital and also backed by Morro Ventures and Salkantay Ventures

The SaaS marketing platform equips retailers with various digital tools to track customer behavior and purchasing patterns. Leal will use the funds to grow its use of AI and redefine customer engagement and experience.

Leal’s app is available in eight countries with more than 6M users. Leal has raised $20.5M in total funding to date, with other funds including IDC Ventures, Grupo Bolívar, and Founders X.

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