Colombian fintech Treinta has raised $46 million in a Series A round led by PayU, Prosus, Liontree, Ethos VC, Ten13, and Enea Capital; along with previous investors like Luxor Capital, Goodwater Capital, Soma Capital, Commerce Ventures, Outbound Ventures, Rhombuz, First Check Ventures, and FJ Labs.
The list of angel investors is impressive as well: Jeeves’ Sherwin Gandhi; Clara’s CEO, Gerry Giacomán; Loft’s CTO, Luis Bitencourt-Emilio; former president of Mastercard in Mexico and Central America Jorge Noguera, and Frank Fumarola, product vice president of Nubank, among others.
Treinta is a digital ledger app for Latin American microbusinesses. In the application, businesses create a store where they can upload their inventory, receive online orders, record sales and expenses, view the due dates of invoices to suppliers and access business metrics. The startup has recently added new features so that those stores can sell online and accept different payment options.
Since its launch in 2020, Treinta has totally raised $60 million. The startup has initially focused on acquiring and retaining users, and part of its growth has been given organically by word of mouth among Android users.
Although its focus is now Mexico, Brazil and Colombia, the platform is used in most Latin American countries. Treinta has been developed mainly from Colombia, where its co-founders, Spaniards Man Hei Lou and Lluís Cañadell live. In total they have more than 250 employees spread in nine countries.
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