Colombian proptech unicorn Habi secured a $100M credit facility from Victory Park Capital (VPC).
The company aims to use the funds to buy residential units, focusing on middle-lower class properties in Colombia.
“At Habi, our mission includes improving the home-buying and selling process for millions of families in Colombia and Latin America,” said Habi’s CEO, Brynne McNulty Rojas.
Habi uses data-driven pricing algorithms to buy and sell properties on its platform. The company acquires homes, renovates them, and then re-lists them at affordable and competitive prices. It takes 30x less than to sell a home on Habi, compared to the average of 10 months on the traditional market.
Brynne McNulty Rojas and Sebastián Noguera, former cofounders of Merqueo, founded Habi in 2019. In 2022, the startup reached unicorn status after a $200M series C round.
Habi is currently the biggest buyer of used homes in Colombia and México, with a GMV of $100M in 2022, serving 30,000 homebuyers.
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