Miami-based platform for creators, Influur, raised a $10M Series A round from Point72 Ventures and HTwenty Capital. Sofia Vergara, Thalía, Daniel Gutenberg, Magma Partners, Daedalus, IGNIA, Redwood, Vamos Ventures, Amplifica Capital, and IDC Ventures also participated in the round. Overall, Influur raised $20M.
Influur streamlines influencer marketing for both brands and influencers. With Influur, brands can find, hire, and manage influencers while overseeing campaigns from start to finish. Influencers find work opportunities in one spot on Influur, and both brands and influencers benefit from Influur’s safeguards against fraud and transparent pricing.
“Creators are good at making content. But they might not be business-savvy entrepreneurs. So having a place where their money can live, they can get a quick payout, and see their analytics is powerful,” said Ishan Sinha, partner at Point72 Ventures.
With the funding, Influur will continue to improve its tools so brands can track campaigns better, and is launching new financial products for creators, including loans, debit cards, and credit cards.
Founded in 2021 by Venezuelans Alessandra Angelini, Fefi Oliveira, Paula Coleman, and Valeria Angelini, over 40k creators use Influur to find brand campaigns.
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