Brazilian trade marketing technology company Involves acquired Chilean data intelligence startup Datamind for an undisclosed amount.
Datamind provides AI-powered data analytics to customers in the retail sector, helping businesses optimize inventory management and sales with predictive insights.
Involves provides in-store marketing and retail solutions, using AI-powered shelf recognition and real-time performance tracking to help brands monitor product placement and improve sales strategies.
Involves will integrate Datamind’s data science expertise into its platform, automating data analysis and improving decision-making tools for brands and retailers.
“With this acquisition, we intend to consolidate our ecosystem in Latin America, combining internal development with strategic M&A,” said André Krummenauer, CEO of Involves.
Founded in 2008, Involves has completed four acquisitions to date, and its customer base includes brands like Unilever, Pepsico, Seara, and Heineken.
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