Influur, the professional marketplace platform for influencers and brands, announced a $5 million seed round led by global venture capital firm Point72 Ventures. Other high-profile investors include Sofia Vergara, Luis Balaguer, Tommy Mottola, Thalia, Lex Borrero, Magma Partners, H20 Capital, LatinWe, Loud and Live, as well as high-profile influencers like Evaluna Montaner, Juan Pablo Zurita, Danna Paola, Calle y Poché, Mario Ruiz, among others.
The Miami-based start-up is greatly impacting the creator market economy, connecting multiplatform stars, digital celebrities, and influencers with brands. The platform simplifies all aspects of the traditional influencer marketing process – from prospecting, negotiating and payment – in one place. Influur’s seed round will fuel the growth of the platform in the United States and Latin America.
“Influur was born from the communication struggles between influencers and brands, an experience we’ve all had at some point in our careers. Together with my co-founders, we created a streamlined solution built from the influencer perspective. This makes Influur the first platform where influencers feel they belong in a professional space,” Alessandra Angelini, CEO at Influur.
Influur is founded by four Latina women: Chief Executive Officer and former CNN journalist Alessandra Angelini; Chief Product Officer and data analyst Valeria Angelini; Chief Operating Officer and Emmy-nominated journalist Paula Coleman; and Chief Influencer Officer Fefi Oliveira, a Nickelodeon and Netflix actress.