Mexican startup Hero Guest closes $2.3M pre-Series A round

The Mexican startup Hero Guest has closed a $2.3M pre-Series A round in which Grupo MVS, Variv Capital fund, and Grupo Anderson participated. This financing round brought the company’s valuation to $8.8M.

Hero Guest is a digital academy that trains front-line workers, focusing on the restaurant and hospitality industries. According to Gabriel García, CEO of Hero Guest, in Mexico, only 2.8% of economic units dedicated to selling food and beverages formally train their personnel, according to INEGI figures. This results in a high personnel turnover rate, which impacts the establishment’s finances:

“By being trained, the staff has a better performance in their work, more tips are generated, they have a lower turnover and thus have a positive impact on the business, which generates a virtuous circle.” 

Hero Guest will use these resources to develop its product and platform, as well as to restructure its sales and marketing team.

“We have in mind to strengthen our presence in Latin America; to do so, we must first consolidate in Mexico to expand into new territories,” García added.

Read more on Hero Guest’s website.

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