PicPay acquired BX Blue for an undisclosed amount, strengthening its position in the financial marketplace.
This acquisition will allow PicPay to offer a new product to its 30 million active customers, expanding its portfolio and enhancing its financial services.
“BX Blue’s advanced technology, established partnerships, and secure digital platform, combined with PicPay’s well-known brand and extensive customer base, offer enormous potential for the growth of payroll loans,” said Danilo Caffaro, Vice President of Financial Services for Individuals at PicPay.
As a financial marketplace, PicPay earns a commission on transactions conducted on its platform. The integration of BX Blue will only increase its product offerings and drive growth in its Total Payment Volume.
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