LatAm List – QED Investors and Invus Opportunities have just led a $22.6 million investment in Escale, a São Paulo-based tech company that partners with Brazil’s largest brands to optimize their customers’ buying experience using data. Escale’s round also includes investment from Kaszek Ventures, Rocket Internet’s GFC and Redpoint e.Ventures.
“We’ll invest heavily in our technology and data platform to ensure a more efficient and transparent online-to-offline buying experience for consumers. We’ll deepen our relationships with brand partners in the telecom and health insurance markets, as well as expand into consumer finance, insurance, education and other markets. And we’ll continue expanding our demand generation volumes to deliver even more customer prospects to our brand partners’ sales funnels,” said Matthew Kligerman, CEO of Escale.
Escale has over 500 employees and works with clients such as NET, Claro, Sul america, Bradesco, GNDI, and Amil. The startup’s employees have also ranked it as Brazil’s second most-loved company according to a ranking of large companies from LoveMondays that collected results from over 180,000 companies.
“We’ve backed many of the largest consumer-facing brands in the world and deeply understand the challenges brands face around customer acquisition. When we look at Brazil, we see an opportunity for Escale to fundamentally transform the market far and beyond its existing model. We look forward to being long-term backers of Escale and continuing to invest to build out its full vision,” said David Kahane, partner at Invus Opportunities.
Read more on LAVCA.