Brazilian all-in-one customer engagement solution ROCK secured a $54M investment from the Hindiana Fund.
ROCK also acquired Bnex, a growth-focused retail technology company. Bnex joins Directo.Ai, Izio&Co, LL Loyalty, and Propz as part of ROCK’s portfolio, designed to improve customer relationships for mid-market retailers.
“The acquisition of Bnex was strategic, ROCK not only gains in terms of customers and registrations, but also has the most complete engagement platform on the market by incorporating consumer science,” explains CEO and Co-founder Carlos Formigari.
ROCK is a customer engagement ecosystem that includes CRM, loyalty, and AI data platforms serving top retailers such as Arezzo and Livelo.
According to ROCK’s CIO, Jorge Ramalho, “Many different intelligence solutions for retailers exist, but due to the complexity of the retail sector, these solutions are often implemented in a fragmented way, with insufficient focus on data management”.
ROCK’s group of SaaS solutions boasts over 130M users, generating more than $50M in gross merchandise volume (GMV) and facilitating 1.3B transactions annually.
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