LatAm List – Liv Up’s investment round was led by US fund ThornTree Capital and will help the startup expand its product portfolio and grow across Latin America. The Brazilian startup has previously received investments from Kaszek Ventures, Spectra, and Endeavor Catalyst.
Liv Up will now offer meals for children, as well as salads and beverages. Since its founding in 2016, most of the startup’s positive feedback has been from mothers seeking healthy and practical foods for their children, which explains their decision to create a product line that focuses on school lunches and baby food.
“We are building a brand focused on the opinions and needs of our customers,” said Victor Santos, CEO and founder of Liv Up.