In a story brought to our attention by LAVCA and originally reported by PulsoSocial, Colombian influencer marketing platform Fluvip has raised a US$4.5M Series A round from multiple investors. The round was led by The Venture City, Velum Ventures, and Grupo Cisneros. The startup already has offices in Argentina, Brazil, Mexico, the US, and Spain and will use the funding to consolidate its market in Europe, USA, and Latin America.
Fluvip was founded in 2013 as social media marketing became extremely popular, but it stands out from the competition by using artificial intelligence and machine learning to measure the effects of influencer campaigns beyond just basic statistics.
“An Instagram story is not the same as a photo or a video, but we can predict the outcomes of these posts. Our future lies in data; without data we just have opinions when we need certainty,” said Sebastián Jasminoy, CEO of Fluvip.