LatamList – Chiper, a Colombian e-commerce platform, raised a $12M Series A from WIND Ventures, Monashees, and Kaszek Ventures. The round brings the startup’s total funding to $25M since 2018.
Chiper is a platform for independent merchants to connect with corner store retailers. In Latin America, people purchase 65% of their groceries in corner stores, yet each store is run by an independent owner, with little technical integration or cohesion.
Chiper aims to lead the digital transformation of the corner store retail channel. Their software provides features such as inventory procurement, management, and fulfillment, for a more efficient business model.
“We consolidate everything that an independent store needs into one platform, offering them great prices, next-day delivery, and a convenient service to find anything they need,” said Jose Jair Bonilla, co-founder and CEO of Chiper.
Chiper will use the funding to expand its customer base from 3,000 to 30,000 by the end of 2021. The startup also plans to launch into four new cities in Mexico, with plans to expand into Brazil.
“We acquired our first user in 2019, but since then, we have averaged about 20 new users per month and have learned very fast how to help them use technology to run their business,” continued Bonilla.
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