LatAm List – Frubana, a Colombian agricultural market platform, raised a $25M Series A led by GGV and Monashees with participation from SoftBank, Tiger Global, and other private investors.
Frubana provides restaurants and small retailers with fresh produce from farmers across Colombia. The startup has seen an increase in demand since the COVID-19 pandemic as local grocery retailers become more essential.
Frubana will use the funds to improve technology and to make the supply chain more efficient. Since the COVID-19 outbreak, the startup also started supplying local shops with groceries as more people turned to alternative routes to source their food.
“We’ve noticed that people continue consuming the same amounts of food. But now they’re doing so through different channels. That’s why we’ve made the decision to enter the corner and local shop market,” Said Fabián Gutierrez, founder and CEO of Frubana.
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