SStartup Funding

Frubana raises $25M Series A led by GGV and Monashees

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LatAm List – Frubana, a Colombian agricultural market platform, raised a $25M Series A led by GGV and Monashees with participation from SoftBank, Tiger Global, and other private investors.

Frubana provides restaurants and small retailers with fresh produce from farmers across Colombia. The startup has seen an increase in demand since the COVID-19 pandemic as local grocery retailers become more essential.

Frubana will use the funds to improve technology and to make the supply chain more efficient. Since the COVID-19 outbreak, the startup also started supplying local shops with groceries as more people turned to alternative routes to source their food.

“We’ve noticed that people continue consuming the same amounts of food. But now they’re doing so through different channels. That’s why we’ve made the decision to enter the corner and local shop market,” Said Fabián Gutierrez, founder and CEO of Frubana.

Read more on LAVCA.

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Katie joined LatamList as an intern during her Year Abroad in Latin America and became a Content Writer after finishing her time with Magma Partners. She is in her final year at Exeter University, United Kingdom, where she studies English Literature and Spanish Language. Katie believes in the importance of the global newsroom and is passionate about foreign correspondency and conflict journalism.

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