Brazilian fintech, Nu, announced the launch of “Cuenta Nu”, a debit/savings account for its customers in Mexico.
This strategic step in Nu Mexico’s plan to offer a complete portfolio of financial products and services in the country allows access to local deposits and unlocks more growth opportunities by expanding its customer base at an even faster pace. This product also enables Nu to better understand a larger customer base and improve its credit models, a significant competitive advantage.
“Today, with the public launch of Cuenta Nu, a milestone is being marked in the history of Nu Mexico. We are not only launching a very strategic product for our operation in the country, but also taking a very important step towards our mission to liberate all of Mexico from financial complexity, to give people back control of their money and contribute to responsible financial inclusion in Mexico.” said Ivan Canales, General Director of Nu Mexico
Cuenta Nu will provide customers with 24/7 liquidity and one of the most competitive interest rates in the market, with an annual rate of 9%, without minimum balances or maintenance costs. In addition, Nu is launching its debit card, backed by Mastercard’s network, to the entire Mexican market, which strengthens the company’s card portfolio.