LatamList – Amazon is to expand Project Zero, a program for counterfeit products prevention, to seven new countries, including Brazil. Other countries include Australia, Holland, Saudi Arabia, Singapore, Turkey, and the United Arab Emirates.
Project Zero uses machine learning to continuously scan its online stores for suspected counterfeits. With key data provided by brands, the program is able to scan over five billion daily listings to identify false products.
The program also gives brands the ability to remove counterfeit listings from the stores with the self-service tool. Similarly, Project Zero scans listed products and compares them to a brand’s individual manufacturing or packaging code to verify the product.
According to Amazon, the system has been very effective in detecting fraudulent activity in its stores.
Read more on Gazeta do Povo.
