Cortex raises $22M led by SoftBank’s Latin America Fund

LatamListCortex, a Brazilian Growth Intelligence SaaS startup, raised a $22M Series B led by SoftBank’s Latin America fund. Redpoint eventures and Endeavor Catalyst also participated in the round.

Cortex is the Brazilian leader in Growth Intelligence, using data science to improve corporate communication, marketing, and sales for companies. In addition, Cortex software works to enhance real-time measurement and ROI for digital marketing campaigns which helps to predict and forecast sales in advance.

Cortex proved its innovation ability with the adaptation of one of its cloud-based solutions for team communication at the beginning of the COVID-19 pandemic. The solution aided many companies with the transition to remote working.

“After closely studying this Latin American sector, it became clear to us how many companies value Cortex’s powerful data intelligence tools,” said Paul Passoni, a Softbank Partner.

Currently, Cortex serves many global customers including Carrefour, Claro, Visa, and Unilever. The most recent funding will allow Cortex to further develop the platform’s technology and stimulate growth in marketing, sales, and customer satisfaction.

“With this new investment, we are strongly positioned for fast growth and our goal of spreading a data-driven mindset and business culture through our Growth Intelligence platform,”  said Daniel Pires, co-founder and Chief Customer Growth Officer at Cortex.

Read more on the press release.

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