Habi raises $100M funding Series B funding round

LatamList – Habi, a Colombian real estate startup, raised a $100M Series B funding round led by SoftBank Latin America Fund. Previous investors Inspired Capital, Tiger Global, Homebrew and 8VC also participated.

The equity funding round is the largest ever raised by a female CEO in Latin America. 

Habi is a data-driven real estate company working to simplify homeownership for Colombia’s middle class. Pricing algorithms, a comprehensive proprietary database, and a smart, centralized platform greatly speed up the process of buying and selling properties for homeowners. 

“In an environment like Brazil or Colombia where there isn’t an MLS, companies like Habi and Loft have the possibility to come into the market and create a one-stop experience where they could own the buyer experience, the seller experience, and the search experience by becoming the defacto MLS,” said Brynne McNulty Rojas, founder and CEO.

Rojas believes that residential housing can have a huge impact on people’s lives and the development of a community. The Series B is the largest ever raised by a female founder, and the second-largest Series B after Rappi’s $185M in 2018.

New home sales in Colombia’s largest cities were up by 31% in the first quarter of 2021, and Habi operates in four of those markets: Bogotá, Medellín, Barranquilla, and Cali. 

Habi will use the new funding to start regional expansions, looking to Mexico City first. The startup is also looking to build its team and make new hires. 

Read more on Forbes.